WHAT ARE THE BENEFITS OF HAVING YOUR OWN CUSTOM NETWORKING APP IN 2023?

Networking. It’s such an important aspect of business development and sales. It’s not just about meeting people here and having a coffee talk there. By creating a connection with another human being that is not for personal purposes, you aim to achieve two things: 

1. Build confidence and 

2. Build authority. 

When these two have become part of your personal attributes, you have become a valuable connection. Once you are a valuable connection, you can aim to develop a strategic partnership with the person.

But first comes trust. And while in traditional network marketing, trust is built via personal 1:1 meetings or talks on the phone, digital networking is in a whole other league of its own. However, if you are aiming at having a global business that is supplying, delivering, and marketing to countries worldwide, you cannot physically afford to travel to every location and meet every potential client or partner you might have. At least, for medium or large-sized companies, it isn’t. We certainly hope you achieve the level of success to do so, but for now, let’s focus on the food on our own plate. 

The medium is the message. The different platforms are key to developing a stable, reliable networking model that incorporates the tried and tested 1:1 meeting one.

In order for you to be successful, you just need to mimic what you would do as a 1:1 network marketer. To do that though, you will need far more than a networking app that sets its own standard modules and tabs and has no variability. You’ll need a customizable, highly malleable app that YOU can control. 

Here is why it’s important to build your own networking app with your own desired features:

1. No business is the same: Whether you are a business, a school, a university, or are generally in the VC/ public sector, and you are looking to do your own personal events, you have perks and quirks. Businesses, whether private or public, are the extensions of the values, understanding and knowledge of their owners. There are no two coins that are the same. Therefore, every business needs to be treated as a custom offer and needs custom support. 
2. Size matters: Yes it does. Whether you are small and private or big and public, depending on the stage of business development you are in, you will need different features. Say, you only need a platform for up to 100 people, but you like having personal contact with them. Now imagine you are a university with 60.000 students and need to broadcast classes and communicate with your audience via the app. Your needs are different depending on your developmental stage.
3. Different countries, different preferences and needs: Depending on the characteristics of your network group, you need to introduce different features. Maybe you want to be able to schedule video-meetings, because it’s customary in your country to do so, or perhaps having phone calls or text is preferential. Who you are targeting matters. 
4. Standing out: Listening to your audience is key to making a difference. If you want to stand out, you have to make sure that you show them how well you are able to listen and take feedback. You would do so by having your own personal network system.

Interested in having your own networking app and learning how to create hackathons and events for your entrepreneurs? Or perhaps you are a startup looking for a free networking app that has no hidden fees. Register online for Pozi.io! If you are interested in a custom solution, contact us via email: hello@pozi.io