Microdonations at POS terminals
We want to implement microdonation function at POS terminals that are located in store.The recipient of the donation is decided by the store
90% of microdonations will be send to NGO's. Banks and stores will be rewarded by comission. The rest will go to us (appr. 6-7%)
No digital solution for donating at stores. Donating in general has a bad reputation in Hungary. NGO's cant have steady income,
1. Refine startegy with Metapay ( our agency). 2. Develope the software 3. Connect banks, Mastercard, stores and NGO's. 4. Implement
Donation is effortless and can easily become a daily routine. Stores can enjoy PR benefits. NGO's will get calculable income.
PENNIES in England, WorldCoo in Spain,MicroDON in France. None of them want to enter to the CEE region.
It is a function in the OS of the POS terminal that asks the customer to give donation. The message appears as a pop-up window, before PIN.
Befektetéssel vagy anélkül — az alapítók által megadott számok.
There are no other companies with the same services in this region. Why I am better? I am existing
The entire Hungarian bank card user population will be targeted, because almost everybody has a case that they would like to support.
All the stakeholder have different interest. Banks: increased transaction amount, stores: PR and comission, NGO's : efforlless income,
192.000 POS terminal, 839 million transaction, 9,5 million bank card. If at every fifth transacation we get 68 HUF, it is 11 billion HUF.
Offline marketing materials at the stores, webpage which tells cusomters where they can donate. Continuously feedback about the donations.
