The Earth-friendly Multifunctional Baby Brand
We develop eco-chic, multifunctional baby products that parents can repurpose and use even after their little ones outgrow them.
Social enterprise with direct-to-consumer sales via own webshop and strategic partnerships that act as third-party distributors.
Babies need many accessories at the beginning, but baby products are only used for a short time and quickly become waste.
Community building - Minimal Viable Product - Usability testing and certificates - Pre-sales campaign for market validation - Launch
Make baby products beautiful, eco-friendly and multifunctional household design elements. First for babies then for parents.
Stokke - grow-with-the-kid chair, but it is same product with same purpose Eco by Naty - plant based, eco-friendly, but not multifunctional
Stylish and ergonomic baby products made from eco-materials with built-in upcycling potential.
We are seeking a business angel who can also support us as a coach or mentor, with experience in impact startups, social enterprises, e-commerce, or the baby goods market.
The only baby products that double as stylish and functional household items, promoting sustainability.
Millennial parents, future parents aged 25-45, and anyone who knows a baby is on the way and aims to delight new parents with baby products.
Start with online sales, then scale to offline across Europe. We'll kick off with a pre-sales campaign before launch.
Total Addressable Market (TAM), based on the number of births yearly in Europe, is 5.9 million.
Direct and partner sales channels: influencer moms, doctors, parenting experts, mom bloggers, parenting articles, and brand ambassadors.
