The first AI-powered dietary supplement recommendation engine
Based on scientific data, IDA is to become the first solution to enable consumers to choose the right dietary supplement
Basic version is free for consumers- Manufacturers pay commission as referred by Platform- Personalized App is for subscription
-Too many products -Too much anecdotal information -Lack of evidence based information -Unknown adverse effects/side effects
1st-Succesful pilot for Big retailer chain (2019)-2nd Validation by dietitian chain (now)- 2021 Launch of consumer app
We independently process and structure thousands of scientific publication with AI- User friendly app helps quick still smart decision
Labdoor, Ewg.org, Yuka, examine.com
IDA helps fast decision for consumers to choose the right dietary supplement
AI based scientific data curation, user friendly still informative UI, Options for personalized suggestions
LOHAS consumers :https://markamonitor.hu/wp-content/uploads/2020/02/Z%C3%B6ld_Marketing_Konferencia_20200130_Bacher_Janos_LOHAS.pdf
mobile app- basic version free- personalized options /subscription- manufacturers/retailers pay for affiliate marketing
LOHAS customers in Hungary represent 16% of total population= 160.000 people
Retailer chains /engagement promotion for consumers, Dietitians will promote the app, IDA Verified program for Manufacturers, Influencers
