We are POPIC, a team of designers, campaigners, educators and analysts changing the way we shop
POPIC empowers you to track and compare product impacts so you can know how to shop ethically and sustainably, without making a single click
5% transaction fee of offsetting donations. Premium package £ 5 / month. Selling usage data. Licensing software to online stores.
It’s not easy being green. Consumers need transparency to see past the greenwashing and to make informed purchasing decisions.
MVP development & launch. Freemium model introduced, offering new benefits to paying users. Pilot launched. Selling usage data.
Offering a web extension that will work on any online store to automatically calculate the ethical and environmental impacts of products
CoGo, Almond, Giki, Koin Rewards
Web extension that works on any online store, automatically calculating the ethical and environmental impacts of the products while browsing
POPIC allows comparing the impact of any products, thanks to our text recognition algorithm. Also enables impact tracking and offsetting.
Millennials are some of the biggest shoppers making the most impulse purchases, meaning a lack of consideration for product impact.
Online campaigns targeting users. Direct sales targeting companies interested in purchasing usage data or licensing our software.
Millennials account for 84.6 million of the online shoppers in the UK and US alone.
Social media On/offline communities Strategic partnerships
