simplifying hair care
úmido is a new, challenger beauty brand, simplifying sustainable hair care routines and taking beauty accessible to all.
own e-commerce online retailers offline retailers
Solving 3 customer problems: 1. Customers feeling lost in hair care category 2. Attitude-behaviour gap 3. Lack of accessibility in beauty
1. Designing business strategy 2. Conceptualizing products 3. Designing branding and packaging 4. Production phase 5. Kick-off phase
1. Making hair care routine simple 2. Providing sustainable but also affordable products 3. Designing products with accessibility in mind
No direct competitors offering same solution. Others: Yope, Neboa, Anwen
Natural but effective products, simplifying hair care routine. Designed to be sustainable and accessible (incl. ppl with disabilities)
I'm looking for a mentor to help me plan my business.
Sustainability and accessibility as a red thread. There's no beauty brands on the market offering accessible solutions so far.
Mass market premium customer (all genders as the brand will be designed to be genderless) sustainability but also price-mindful.
own e-commerce + online & offline retailers (Rossmann, Hebe, SuperPharm & smaller online players). First Poland, then internationally.
8 000 000
Strong PR push, based on my long expertise and connections in that matter. Influencers, organic SoMe, WoM, partnering with other brands.
